Mulwi: Facebook Pixel
Track customer activity and take full advantage of Facebook ad
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Mulwi: Facebook Pixel is a Shopify App that allows ecommerce merchants to track customer actions in their store and optimize Facebook ads for maximum efficiency. The app utilizes Facebook CAPI & Ads for conversion tracking, enables the creation of ad campaigns with Feeds, and provides real-time data from reports to assess ad effectiveness. Users can access both general and individual reports for visitors from Facebook. Developed by Mirasvit Ecommerce Solutions, Mulwi works on the server side to ensure accurate results.
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