Nosto | AI Search & Discovery for Shopify

Nosto | AI Search & Discovery

AI-powered personalization & search to increase online revenue
Rating
4.7
Feedback
61
Reviews
Chart
#1,467
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

The reviews are overwhelmingly positive, with most merchants praising Nosto for its strong personalization and recommendation capabilities, easy setup, and broad feature set. Many reviewers say it helped improve conversion rate, average order value, revenue, engagement, and customer experience, often describing measurable gains soon after launch. The platform is also frequently described as robust, customizable, and useful for merchandising, segmentation, A/B testing, popups, emails, and analytics. A major recurring strength is the quality of the customer success and support teams, with many merchants naming specific account managers and highlighting their responsiveness, strategic guidance, and proactive optimization ideas. The main negatives are concentrated in a small number of one-star reviews, which raise serious concerns about billing after cancellation, long-term contracts, difficulty terminating service, and poor support when issues arise. A few reviewers also report technical problems such as remarketing not working properly, Facebook pixel/reporting issues, and duplicate orders. Overall, the sentiment is strongly favorable, but the negative feedback suggests that contract terms, cancellation handling, and technical reliability in some cases can be pain points for merchants.

Time spent using app
How long merchants keep the app installed.
Less than an hour 2%
Less than a day 0%
Less than a month 3%
Less than a year 74%
More than a year 18%
All reviews
5 / 5 Share
Oct. 1, 2025

Nosto is a robust platform which tons of features and opportunity to get really granular with how you merchandise your business. We've had amazing CSMs to help along the way and strategize with us!

Store Using app Total reviews Average rating
Andie Swim 9 months 3 5.0
5 / 5 Share
June 23, 2025

We've been using Nosto for some time now and love it! Not only have they done a great job of setting up our recommendations for us but their team is so friendly and helpful. Jiachen always has great ideas and really understands our brand!

Store Using app Total reviews Average rating
Monday Swimwear About 4 years 4 5.0
5 / 5 Share
Dec. 20, 2024

I have been working with Nosto for the last two years and continue to appreciate their partnership. Marcia, my CSM, is extremely hardworking, patient, and is always bringing new ideas to the table.

Store Using app Total reviews Average rating
Milly About 4 years 8 5.0
5 / 5 Share
Sept. 13, 2024

Great app and excellent personalized customer support! We have been able to build successful personalized recommendations on site and the possibilities of additional build outs for increased rev are endless.

Store Using app Total reviews Average rating
Jennifer Behr LLC About 4 years 3 5.0
5 / 5 Share
Sept. 20, 2022

Nosto is a fantastic way of showcasing personalized products and content to your customers robustly and strategically. Their team members are experts, and Jamie Burkes is a fantastic member of their team, who is knowledgeable and professional, helping us whenever we need. I would highly recommend signing up, as it has positively increased our assortment and different categories in our business. Their A/B testing feature, allows us to learn exactly what works and doesn't work for our business.

Store Using app Total reviews Average rating
Fair Harbor 9 months 5 5.0

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