444 Virtues review for Tapstitch: Print on Demand

I want to love Tap Stitch. They do many things very well. The prices are excellent, and the quality of their higher-priced shirts is among the best in Print on Demand. Much better than Shakawear or the American Apparel 1301. Even the shipping is fast. I received my order from China in just nine days. The packaging was organized, and the garments were packed in compostable bags. All of this is great. Unfortunately, they’re missing a crucial element when it comes to building a brand: print quality. It’s below average. And when it comes to being taken seriously as a clothing brand, the quality of the print is everything. Of the four samples I received, three had crooked prints. The DTG printing they use looks fine on dark-colored shirts, but it appears bland and desaturated on light-colored ones. This isn’t a problem unique to Tap Stitch. Many POD companies struggle with the same issue, but the result still looks mediocre in person. If you walked into H&M and bought four graphic t-shirts, would it be acceptable if three had crooked prints and two had faded desaturated graphics? Of course not. Unfortunately, that's the experience a customer will have after purchasing a Tap Stitch product. They might get excited, put the t-shirt on and love the quality of it, but once they notice the crooked graphic, or how the colors look muted and dull. They will regret buying it.