Ordinary: Attribution + A/B

Ordinary: Attribution + A/B is an ecommerce Shopify App that provides attribution, A/B testing, and session replays to help merchants grow profit by identifying which ads drive profit, A/B testing changes, measuring real lift, and optimizing checkout processes. The app integrates with Meta, Google, and Klaviyo campaigns to match clicks to Shopify orders, allowing merchants to track ROAS, CAC, LTV, cohorts, and conduct A/B tests easily. Additionally, session replays help identify where shoppers hesitate and optimize checkout processes to minimize friction.