TikTok Pixel by Ownbase

The TikTok Pixel by Ownbase app offers multi-pixel tracking, catalog sync, and server-side Events API to help ecommerce merchants boost their TikTok Ads performance. Users can easily install multiple TikTok pixels, sync catalogs, and track conversions without any coding required. The app allows tracking of full-funnel events like product views, add to cart, checkout, and purchases. Additionally, the server-side Events API ensures data is sent server-to-server, overcoming iOS 14+ limits and ad blockers. When combined with synced catalogs, TikTok can enhance Video Shopping Ads, campaign optimization, and ROAS improvement.