Paid Signal ‑ Scale on Buyers

Paid Signal has been especially useful for our COD orders. Instead of sending a conversion as soon as an order is placed, it sends the conversion only when the order is actually marked as paid. This gives Meta, TikTok, and Snapchat much cleaner conversion data and helps avoid optimizing campaigns toward customers who place orders but later cancel or refuse delivery. Setup is straightforward; there’s no need for courier integration, and the event logs make it easy to see what was sent and which orders are still unpaid. I also like that refunds are automatically reflected afterward. For stores with a high percentage of Cash on Delivery orders, this solves a very real attribution and optimization problem. Highly recommended.