Parabola

June 15, 2020

Parabola is our go-to data solution for our custom Shopify store! If you have limited coding knowledge and would like to integrate your Shopify with other platforms and automate the data transfers, I cannot recommend this application enough. With the click of a button, you can import resources such as customer, order, and discount data. If you need custom reporting or insight to various metrics not easily accessible with the admin, this is for you. We were able to automate our customer segmentation by targeting new customers that used a certain discount code within a certain date. Those customers were automatically added to a Mailchimp audience if they met that criteria. This has also saved us time and resources by allowing us bulk edit and export customers, collections, orders, and even inventory levels. Not to mention, the product support provided by Parabola is top-notch. They go above and beyond by answering any questions to ensure you feel comfortable when using this application.

May 29, 2020

About 6 months ago we were in a pinch with our data scientist/architect leaving the company. With little prior knowledge of API's, we were able to create a better reporting setup than we previously had while only using Parabola and Google Sheets in less than a week. This service should be a staple for Shopify stores who need custom reporting.