INSO Supply review for ZipLinks

June 8, 2022

Eliminating friction in the buying process is the most important rule to improving conversion - and this app trumps draft orders in a big way! The ability to share a cart makes my life so much easier. With Shopify's draft order system, a customer is unable to change an item, quantity, or shipping address. This results in back-and-forth e-mails to make corrections. Now, when I provide a quote, my customer can simply edit their cart and continue to checkout. One nice touch is the ability to provide a personalized URL that utilizes my domain instead of a "bitly" style URL shortener. It all feels professional and custom built.