Pre-Internet review for Poplar Mail

I found this app when looking for new channels to try besides just Facebook and Google. I never thought direct mail would work but this app has been great so far! The set up took 10 minutes and they actually have great reporting even though it's an offline marketing channel. I set up an abandoned cart campaign and also mail one-off campaigns to leads and customers. The app works with the Poplar software which is free to setup and their pricing for mailing a campaign out is cheaper than I expected!