Crochetree review for Popsixle CAPI Optimize Ad ROAS

May 2, 2025

I was having issues with Facebook claiming purchases from our existing customers on their platform, specially because we have new products launches every week. I thought Facebook was "cheating" us, but with Popsixle I realized that it was not Facebook's fault, they were just reporting what their system was capturing. And that's when Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.