Angela Caglia Skincare review for Popsixle CAPI Optimize Ad ROAS

May 2, 2025

Noah/Popsixle have created the most cost effective third-party CAPI in the world, democratizing one of the most effective levers every small business should be using, but typically can’t due to both the complexity and cost to implement. Popsixle is a transparent mousetrap that enables every small business to utilize the same tactical paid media advantages that are normally reserved for brands or agencies spending millions. In a word, Popsixle is about trust, trust in the conversion data flowing between your website and the various paid media platforms who are incentivized to over report conversions, and trust in Popsixle as a a company that you are being charged a fair price by the most honorable software engineers anywhere. I highly recommend and wish all SAAS providers were even half as good.