VINIA review for Popsixle CAPI Optimize Ad ROAS

May 7, 2025

We implemented Popsixle to improve our Conversions API (CAPI) data connection, and it has quickly become an essential part of our Meta advertising infrastructure. Popsixle operates quietly in the background, but the impact is clear—better attribution, stronger optimization signals, and more reliable performance data. By bridging the gap between our site and Meta’s systems, Popsixle ensures that conversion events are captured more accurately and in real time. This has allowed us to scale campaigns with greater confidence, backed by richer insights and more consistent reporting.