bikerly review for Pushdaddy Countdown Timer

Oct. 7, 2020

If you’re a regular Facebook user, you’re familiar with the ads that appear in and beside your newsfeed. These ads can be created with several goals in mind, including page likes, clicks to website, website conversions, app installs, and several others. In addition to these options of goals, Facebook also offers a few options for managing the cost of your ads. Essentially, their platform operates on a bidding system similar to AdWords and other PPC platforms, but the way you set your bids is slightly different. You can either ask Facebook to give you the best conversions at the best price, or you can place a limit or budget on your ads. Facebook also lets you choose between CPM and CPC models. With CPM, you will pay for every 1000 views of your ad. You can calculate your CPM with our calculator! This means every time 1000 Facebook users see your ad, you’ll pay a certain amount—whether they click on your ad or not. With the cost per click (CPC) model, you will only pay if someone clicks on your ad. This means that CPC prices will be higher than CPM—but also that you only pay for interested users. The average cost per click of your ads will vary depending on your industry, the targeting you use, and your ad creative. Across industries, the average cost per click for a Facebook ad was $1.72 according to a study of 256 U.S.-based Facebook ad campaigns. Your cost per click will vary depending on the audience you're trying to reach and which goals you choose, but this can still serve as an estimate.