Primer | Sweepstakes

Primer has been one of the most impactful tools we’ve added to our Shopify stack. We were looking for a way to drive engagement without just discounting products, and Primer solved that cleanly. The ability to let customers use loyalty points for sweepstakes entries completely changed how we think about promotions. Instead of burning margin, we’re increasing participation, clearing liability, and creating real excitement around our brand. Setup was straightforward, and everything is controlled in one place, rules, entry costs, caps, and eligibility. The audit trail and export functionality also give us confidence that everything is clean and defensible when it comes time to draw a winner. What stands out most is how flexible it is. We’ve been able to run campaigns that feel custom to our brand without needing dev work or workarounds. It just works. f you’re running a loyalty program and not using it to power something like this, you’re leaving value on the table. Primer is a no-brainer.

We used Primer Sweepstakes for our 'Triple Threat' giveaway, and the experience was seamless. The setup was incredibly fast and intuitive, getting the campaign live and visible on our storefront took almost no time at all. It makes it extremely easy for our customers to enter, which is exactly what we need for effective lead generation. If you're looking for a low-friction way to grow your email list and engage your audience, this app is a winner!