Gooby review for Reveal: Customer Data & NPS
June 24, 2021
For an app focusing on helping merchants to have better customer retention and lifetime value, REVEAL has done a really good job in terms of onboarding people. The team at REVEAL was really kind and helpful in terms of helping merchants navigating around their app. If you haven't tried this app, I suggest you giving it a try. At the very least you will understand the big picture of what your customer segmentation is looking like. I also like the fact that OmniConvert has a lot of helpful articles helping you understand what RFM analysis, what constitutes as qualitative analysis. With the RFM segmentation we were able to find out who our Ideal customer profiles were. With that information, we launched a phone survey campaign right away. It was a huge success. Not only did our avid customers felt closer to us as a brand, but also we learned a great deal about other pain points our customers were going through with our products. With the Klaviyo integration, it was easy to set up email campaigns specifically for different groups of customers. Customer Life Value is a long game and should be something every business should strive for. With the help of REVEAL I would argue it makes your strategy and execution a whole lot easier. I would recommend the app.
Thank you so much for your positive review and input! This is a clear good practice of what a business can achieve by using customer segmentation: successful phone and email campaigns that will bring your customers closer to the heart of the business. The beginning of the CLV optimization journey is probably the most exciting part and it should give you the boost to keep going because even better results are coming.
