TomboyX review for Rockerbox Attribution

Oct. 28, 2020

Rockerbox is an excellent tool for truly understanding your marketing channels and how they are working. I've used several different attribution platforms as well as various internal logic algorithms over my 10 years in Marketing Analytics and Rockerbox has been the most transparent, versatile and reliable. Marketing online is expensive and an intelligent attribution method is the only way to make sure your dollar is helping your business. This tool is surprisingly easy to use and the support staff is excellent. It's customizable and allows us to answer nearly any question we can think of. It seamlessly integrates with our DW and allows for even more in depth analysis. That being said the platform itself on it's own and out of the box has nearly every helpful visualization you can think of, including some you likely haven't thought to analyze before. In the time we've been using it there are have been several features added to make things even better none of which we requested or realized we needed prior to them being rolled out. On top of that the user interface is fast. It's been instrumental in the optimization of our business. Highly recommended.