RosterSort: Sort & Merge

RosterSort: Sort & Merge helps merchants organize customers alphabetically by last name, search customer lists, and identify possible duplicate profiles using names, emails, and phone numbers. It also lets users compare records side by side, choose which fields to keep, preview merges before confirming, dismiss false matches, schedule scans, review scan history, export CSVs, and flag matching contact details when new customers are created. Based on the app description, the main value is cleaner customer data and a more efficient admin workflow, while the main risk area would be the accuracy of duplicate detection and merge decisions.