RWA: True Profit Analytics

RWA: True Profit Analytics is positioned as a profit-first analytics tool for Shopify merchants who want to understand true net profit rather than relying on revenue or ROAS alone. It tracks profit after COGS, payment fees, shipping, returns, and ad spend, and helps merchants evaluate performance by order, product, and campaign. The app includes a Founder view with a P&L waterfall, an Ads view with POAS and campaign spend analysis, action cards that surface profit leaks, and export options for P&L and SKU-level CSVs. It also supports CSV import for ad spend and adds MCP for AI tools to query store numbers.