Chumbak review for ST: Product & Collection Sort

Jan. 15, 2026

At Chumbak.com, we spend a lot of time thinking about how customers discover products, and ST: Product & Collection Sort has honestly made our lives much easier. It’s now a key part of how we manage and plan our collections. The balance between automation and hands-on control is just right and saves us a lot of daily effort. We really like using the weightage feature to decide what should get priority — whether it’s new launches, high performers, or specific categories. It gives us the flexibility to tweak things quickly without reworking entire collections. Pinning products to the top is another feature we use all the time to highlight hero products and important launches. The Google Analytics-based sorting is a big plus. Being able to sort by Views, Add to Cart, Checkouts, and Checkout-to-Cart Ratio helps us take decisions based on what customers are actually doing, not just what we think might work. Overall, the app has made merchandising more intuitive, more data-driven, and far less manual. It’s one of those tools you don’t realise you needed until you start using it — and then you can’t imagine working without it.