shortyLOVE review for Segments Analytics by Tresl

Sept. 15, 2023

We use the customer lifecycle analysis by Segments as the backbone of our email flow strategy within Klaviyo. It provides an intelligent, automated structure for how we communicate with our clients in the different phases of their customer journey. This service has been a significant revenue driver for our business. We also use the segments as a key element of our audience creation in Meta.