Ippodo Tea USA & Canada review for Segments Analytics by Tresl

June 27, 2022

I am enjoying using the newly designed v 3.0! Segments is best used as the name implies- to build segments to use across channels and platforms. We've been able to do a little of this, building a segment to do more focused email marketing (on Drip), and building segments to do lookalike Facebook advertising. We also use the app as a way to measure some key indicators. This can be great, if your key indicators are provided by the app. Though, the precise calculation done by the algorithm is proprietary and not viewable by users, so if management is keen on knowing exactly how an indicator was calculated, you won't be able to provide a precise answer. But, the indicator tracking is maybe not the main intended use. For the building and using of segments across platforms, 5 stars!