SEO Backlinks: Digital Darts

This Shopify app is designed to help merchants earn high-quality backlinks that can improve Google rankings and increase the chances of being cited in AI-generated answers. It offers two main link-building methods: reactive PR, which matches users with journalists looking for sources across platforms like HARO, SourceBottle, and X, and competitor link building, which identifies sites linking to rivals so merchants can pursue similar editorial links. The app also provides useful workflow details such as outlet information, Domain Rating, deadlines in the user’s timezone, and pitch tracking from sent to published. Overall, the app emphasizes earning backlinks through outreach rather than using an agency or buying links, making it appealing to stores focused on SEO and visibility.