Damernas Magasin review for ShipScout ‑ A/B Test Shipping

March 15, 2022

ShipScout is single-handedly the most important and yet underrated in the App store. We used ShipScout to find, through A/B tests, the shipping rate and free shipping threshold that maximize our profit/visitor. I was surprised by how much changing a shipping rate or a free shipping threshold affected our conversion rate, average order value, and ultimately profits. Determining the profit optimizing shipping rate and free shipping threshold has much more potential and impact than people realize. When we got Shopify Plus, ShipScout helped us write a Ruby script to test 3rd party carrier rates ON A SUNDAY.