Shopify Audiences

Reviews Summary

The reviews for the Shopify Audiences app are mixed, with both positive and negative feedback. On the positive side, users have reported that the app has helped them spend their ad dollars more effectively, improve their marketing, and enhance their paid ad campaigns. They appreciate the additional signals provided by the app that help optimize targeting across channels, making their ads more effective. Users have also mentioned that the app is easy to set up and has been beneficial for expanding audience groups. However, on the negative side, many users are frustrated that the app is only available for Shopify Plus users, with a high monthly cost of $2300. They feel that this pricing model excludes small and medium businesses (SMBs) who could benefit from the app's features. Some users have also experienced issues with audience creation and import, leading to dissatisfaction with the app.