Shopify Audiences

Reviews Summary

The reviews for the Shopify Audiences app are mixed, with both positive and negative feedback from users. Positive aspects include the app's effectiveness in helping users spend their ad dollars more effectively, enhancing paid ad campaigns, and providing additional signals for optimizing targeting across channels. Users have also praised the app for being easy to set up and for its responsiveness to feedback. On the other hand, negative themes revolve around the high cost of accessing the app, as it is only available for Shopify Plus users, which has led to frustration among small and medium businesses. Users feel that the app should be more accessible to all sellers, not just those on the highest-tier Shopify plans. Additionally, there have been complaints about technical issues such as audience creation errors and limitations in audience size when importing to Facebook.