Shopify Audiences
The reviews for the Shopify Audiences app are mixed, with both positive and negative feedback. Positive aspects highlighted include the ease of setting up the app, its effectiveness in expanding audience groups, and the improvement in ad performance metrics like CTR and ROAS. Users have also praised its usefulness in navigating challenges in advertising attribution post-iOS 14. On the other hand, negative themes revolve around the high cost of accessing the app, as it is only available for Shopify Plus users at a significant monthly fee. Many reviewers express disappointment in the exclusivity of the app and believe it should be more accessible to small and medium businesses to aid in their growth.
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My sales dropped a lot. Audience created different Pixel code which we already had created and working and it just impacted a lot negatively.
Crazy stupid to make this only available form Shopify Plus... It is in Shopifys interest to grow the revenue of SMB to get them into more sales, more comissions and in the end Shopify Plus...
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