Resparked review for Shopify Bundles

June 11, 2025

Currently, the Bundles app does not allow bundles to be directly published to Facebook and Instagram sales channels due to its reliance on variant-based structures, which complicates syncing. This limits merchants’ ability to promote bundles effectively on social media. I suggest enabling bundles to be treated as standalone products with dedicated product pages that seamlessly integrate with Shopify’s social media sales channels. This would ensure bundles are shoppable directly on platforms like Instagram and Facebook, improving the customer experience and boosting sales. Zero-Option Variant Support: The app lacks the ability to create a "zero-option" variant, where customers can choose to purchase a bundle with or without specific products (e.g., buy Product A alone or with Product B). Adding this feature would give merchants more flexibility to offer customizable bundles while maintaining a streamlined product page. For example, allowing customers to select a standalone product or a full bundle within the same interface would enhance usability and meet diverse customer preferences.