INSPECIAL HOME review for Shopify Email
Jan. 22, 2024
To Shopify management, Please fire the product team whoever developed this ridiculous app. It is completely useless and they're wasting the development resources. The email could only be sent to email subscriber, even for the abandon checkout, abandon cart & abandon product browse. Really? have you guys ever done a simple analysis to find out the percentage of people who ever abandon cart or checkout would subscribe to the email list? No mention a pivotal part of email marketing is to recall & win back churn customers.
Thank you for taking the time and writing this review. We’re sorry you ran into issues using Shopify Email as part of Marketing Automations and completely understand that this experience would be frustrating. We can confirm that for legal and privacy reasons you can only email customers who opt in to receiving emails from your business when you're using Shopify Email for Marketing. The only exclusion to this is the Abandoned Checkout workflow. This can be set up to send to 'All Customers' by editing the email marketing step within the automation. Once you click 'Edit email,' you will be able to edit theTo: line to All customers. - Clare, Shopify Email
