Indigo Silver review for Shopify Email

Nov. 28, 2024

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays. They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor. Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.