KLIN.BG review for Shopify Email

Dec. 15, 2020

I would strongly advice AGAINST using this app, especially if you're coming from another email marketing service. It lacks basic features and is unreliable. As a backstory - we do not require registrations on our website to place an order and sometimes people misspell their email addresses. This will result in hard/soft bounces from this app. If you reach the limit of 5% bounce rate (which if you have used another marketing service before and have a substantial subscriber base is almost guaranteed) the campaign will FAIL. What that means is that a small portion of the subscribers will receive the email and the rest will not. This happened to us and we only had 5000 subscribers of which just the first 950 emails were delivered. We contacted support and there was nothing they could or wanted do about it. That lead to lost revenue, because we expect 6-8% conversion rate from those emails. We can't even use our previous marketing service since the people who already got the email (those 950 subscribers) or their mail services are highly likely to mark it as spam now if we try to resend. So we're stuck in limbo and our holiday sale campaign (at least as long as email marketing is concerned) is ruined.