Snowplow Event Tracker

Snowcatcloud provides a really simple entry point to behavioural tracking, without needing to invest in data engineers or cloud infrastucture. They have been responsive to all our needs.

Install all necessary client as well as server side tracking with one click - for free. This app allows any shopify shop to take control of their on data easily by leveraging the power of first-party tracking through Snowplow. Highly recommend.

Amazing value. Especially if you don't have multiple data engineers / are a single-engineer data team. Just wow. tl;dr -- having Snowplow + Shopify Webhooks = full-funnel attribution if you're already using tracking params / UTMs when you serve ads.