Soro ‑ SEO Autopilot & Content
The reviews for this Shopify App are overwhelmingly positive, with most users giving it a 5-star rating. Users appreciate how easy it is to set up and the excellent support provided by the team. The app is praised for being a great tool for startups and for its effectiveness in generating SEO content automatically. However, there are some concerns raised by a user who found the AI-generated content to be too general and not convincing for their bookstore. Despite this, the majority of users are satisfied with the app's performance and features.
I liked the app initially, but after using it for a while, I noticed several fundamental SEO practices were missing. For example, it generates a random string for the image, doesn’t bold the target keyword within the first 100 words, doesn’t include FAQs, and sometimes links to unrelated products or pages. I contacted support about these issues and was advised to fix them myself and add the FAQs manually, which defeats the purpose of using an SEO content app. I also found some of the chosen target keywords quite strange and ended up having to do my own keyword research, add the keywords myself, and manually schedule the articles. There is potential here, but at this stage, it’s simply too expensive for the amount of manual work still required.
I did love it initially because it got me into "effortlessly" starting a blog. But I quickly realized the shortcomings. You can't prompt to edit anything. It's supposed to learn by itself and improve but the style is always the same, and honestly very AI-ish. My best tip so far has been to take the Soro articles, send them to ChatGPT or Gemini and ask for another copywriting. Same thing with the thumbnails. At least for my industry, it doesn't do good visuals. I get way better visuals when I can prompt or offer source material. Eventually you see where I'm at... I now use other tools to continue what Soro started. I'm honestly waiting a few months to see if it updates to something better and more flexible. If it doesn't I'll unsubscribe and continue on my own because anything else does a better job at it. All I get from Soro now is a rehash of my Search Console stats, and a scheduler.
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