SunPlum review for Google Ads & Shopping AI: ST
June 18, 2019
2 star for easy installation and OK interface]. On May 30th, signed up for the basic package [$120 that claims 250-500 visitors] to test this out and then determine what package we would increase to; as needed. It said to give it up to 90 days to run and gain traction, which we were prepared to do, but after running for about 18 days, it literally paused on its own with the below message requesting more money to continue. Results: No sales [except one visitor asking for free samples] and today we got the below message after it claims that it drove 160 Visitors driven (last 30 days) and 1.7 Ad avg. position (last 30 days) : "Your Campaigns Were Paused. Due to the nature of your target audience (demographic and geographic) required in order to convert a visitor into a paying customer, we had to drive traffic to your website which was more expensive and exhausted your marketing budget. Your campaigns will be reactivated upon your next recurring charge which is set for 30-Jun-2019 or if you'd push forward your next round of payment please contact us." ==== So basically it stopped itself from running and will only run again if we upgrade the plan now to $250 or above. Or until the next billing cycle comes around on June 30th, though it has only delivered 160 targeted traffic [much less than the 250-550 estimation for this plan]. Conclusion: Willing to try this again in the future and upgrade the rating...once we can figure out how this really works. But for now we will remove it; since the app took $120 for 30 days and then decided to pause itself after 18 days, is defeating the purpose of it adjusting/learning and building/ramping up traction and traffic [So it just ate $120 and looking to be fed more at our loss]. Thanks.
Thank you for your review. We have spent on your behalf on Google Ads more than you have paid us, you paid us $120 and we spent $127. We drove very targeted traffic to your store as reflected from the high CTR (Click Through Rate) we shared with you via email. Google Search traffic of potential customers seeking your products are the most targeted customers that can be driven, however, your store still needs to convert them into paying customers in terms of its flow, pricing, products, competitions - all factors that we cannot control from our end. Your store's conversion rate is very low and we highly recommend you to improve it. You are welcome to contact us and we'll create a free site audit for your business.
