V Development Group review for Google Ads & Shopping AI: ST
Dec. 11, 2022
Started off really good, got sales, lots of hits. We doubled the monthly payment, wasn't as good. Gave it a full year and it ended up not going dead three weeks before Black Friday, and there was no warning or email on this happening. Didn't find out that this happened until after, and only by checking the numbers ourselves. Emailed them, they told us our ads dried up due to low funds, advised us to double our payment. Gave it another month, literally less than 1% traffic from this time last year. Emailed to cancel, they told us that if we do our other ads (not having to do with them) would suffer. Sounds like extortion/ransom for ads. Definitely a no go.
Over the course of a year, we gained a ROAS of 5.2X for your store. We have alerted you twice before and during the high season that your funds were exhausted (Nov. 16th and 26th). Our Google Ads account was driving 25% of your store's revenue hence we recommended not to take it off to avoid harming your other efforts. This was a professional insight - not extortion.
