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Users have praised the app for its efficiency in updating cost prices across a large number of variants from new supplier price lists. They appreciate the time-saving features that simplify manual work involved in managing supplier pricing and inventory. The activity log function is highlighted as a useful tool for tracking changes made. The live exchange rate conversion, automatic retail price calculations, and ability to include fixed costs and apply markups directly within the workflow are mentioned as key benefits. The bulk update and product creation tools are also commended for their value in processing large supplier invoices and maintaining accurate stock levels.