Wicked Warlock review for UpStack Data Pixel & Analytics

July 20, 2023

Before using UpStackified, I relied on Shopify's built-in CAPI integration. It was working for a while, but then all of a sudden, my Facebook ads manager went crazy. Everything started to be attributed as a "purchase" even if it wasn't a purchase and each "purchase was randomly attributed to an ad that was never clicked on. It was such a big deal, I even complained on Twitter about it. After installing UpStackified, it was all fixed within 24 hours. My attribution was a PERFECT 1-to-1 match between my real Shopify sales and my Facebook ads manager. On top of that, my "event match quality" on events ad manager went from "okay" to "great". Best of all, the attribution actually sped up. It now only takes a few hours rather than a few days to know whether a specific ad made a sale or not. Without UpStackified, I literally would not know what to do. With it, I can now scale more efficiently than before because I know my attribution is spot on.