Letifly Lights & Decor review for Variant ‑ AI CRO

March 10, 2026

With Variant, we’ve finally moved past 'one-size-fits-all' marketing. Their AI automatically detects visitor intent and serves a personalized experience to every single customer in real-time. We’re seeing a massive lift in engagement because our store finally 'speaks' to what our shoppers actually want. It’s the closest thing to having a personal shopper for every visitor on our site.