Ox & Birch review for Vela | AI, optimization & more

Jan. 14, 2026

I have been using Vela since it was in beta several years ago and I can't begin to tell you how many hours of manual work it saved me. I use it for my shop on other platforms as well. Has been working flawlessly and it's so much easier to use than the clunky built-in "bulk editing" Shopify offers. Not to mention the friendly, fast support you receive when you do run into any issue. Super happy, love it!