Parks Project review for Wellspring Attribution

Aug. 13, 2024

Attribution, Solved: Wellspring Cracks the Code. Wellspring Attribution has completely revolutionized how we measure ROAS at ParksProject.us. As someone deeply entrenched in eCommerce and growth marketing, I’ve struggled with the unreliability and noise that come with non-user-reported data. Other attribution models often fall short in truly capturing incremental value, leaving us questioning the accuracy of our data. We’ve explored other solutions like TripleWhale, which also incorporates post-purchase survey data. However, TripleWhale entangles that data with a black box of additional metrics and algorithms, leaving us unsure about the true drivers of ROI. In contrast, Wellspring keeps things straightforward by focusing purely on customer feedback. This clarity allows us to trust the data we’re seeing and make informed decisions that directly impact our growth. What really sets Wellspring apart is the consistency. Our in-platform ROAS aligns closely with Wellspring’s attribution numbers, confirming that two very different methods are telling the same story. This correlation has given me immense confidence in our data and, ultimately, our marketing decisions. If you’re serious about growth and want an attribution model that genuinely reflects your ROI, Wellspring is the tool you’ve been waiting for. It’s not just about collecting data; it’s about making sure that data drives your strategy with clarity and confidence.