Winback IQ

Winback IQ is positioned as a revenue-first winback tool that helps merchants identify lapsed customers using RFM scoring, segment them into lifecycle cohorts, and prioritize outreach based on revenue at risk. The app emphasizes a clear, non-AI workflow that turns order history into an actionable win-back plan, with optional Shopify customer tag syncing for downstream email tools like Klaviyo. Based on the provided information, the app appears focused on helping merchants efficiently target at-risk customers while keeping data handling minimal and privacy-conscious.