Wixpa Google Tag Manager ‑ GTM for Shopify

Wixpa Google Tag Manager ‑ GTM

Pre-built Data Layer for Google Tag Manager & Google Ads,...

Rating

4.9

feedback

39

Reviews

chart

#1,760

Shopify

Reviews Over Time

App Ranking

Time spent using app

  • Less than an hour
    13%
  • Less than a day
    23%
  • Less than a month
    33%
  • Less than a year
    0%
  • More than a year
    0%

Reviews Summary

The reviews for the Wixpa GTM app are overwhelmingly positive, with users praising its simplicity and efficiency in setting up Google Tag Manager (GTM) and multi-channel tracking. Many users highlighted the ease of integration with various analytics and ad platforms like Google Ads, GA4, Pinterest, and more. The pre-built data layer and event tracking features were particularly appreciated for saving time and improving accuracy. Users also mentioned the helpful support team, who assisted in the setup process and provided expert guidance. However, there was one negative review that mentioned issues with e-commerce event tracking accuracy, leading to a decline in sales and campaign performance.

Highlights

Efficient setup and integration with various analytics and ad platforms
Pre-built data layer and event tracking features
Helpful support team
Issues with e-commerce event tracking accuracy
Positive user experiences and recommendations

Rating Breakdown

  • 5
    97% (38 ratings)
  • 4
    0% (0 ratings)
  • 3
    0% (0 ratings)
  • 2
    0% (0 ratings)
  • 1
    3% (1 ratings)

Reviews with Text

  • 97% (38)
Review RSS Feed Review RSS Feed

All reviews

5 / 5 Share

March 8, 2026

Used Wixpa GTM to manage tracking tags for our store. It helped us connect our GTM container quickly and the process was simple to follow. Everything started working properly after setup and it saved us time configuring tracking manually.

Using app

--

Total reviews

2

Average rating

5.0

5 / 5 Share

March 7, 2026

Setup was surprisingly simple. We connected Google Tag Manager and GA4 quickly, and the system started capturing events immediately. The app makes complex tracking setups easy even for non-technical users.

Using app

About 5 hours

Total reviews

1

Average rating

5.0

5 / 5 Share

March 3, 2026

Setting up Wixpa GTM was effortless. The pre-built data layer perfectly tracks GA4 and Pinterest events. It’s a powerful, one-stop solution for flawless, multi-channel store tracking and analytics.

Using app

5 days

Total reviews

5

Average rating

5.0

5 / 5 Share

March 3, 2026

We needed a reliable way to manage multiple marketing tags without slowing down our store. Wixpa delivered exactly that. The integration with Checkout Extensibility and server-side tracking is smooth and reliable. Highly recommend for growing Shopify businesses.

Using app

2 days

Total reviews

4

Average rating

4.8

5 / 5 Share

March 2, 2026

Wixpa GTM made it incredibly easy to set up Google Ads and GA4 tracking without touching code. Our conversion tracking is now accurate across all ad platforms.

Using app

1 day

Total reviews

2

Average rating

5.0

All reviews

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