Wixpa Google Tag Manager ‑ GTM
Pre-built Data Layer for Google Tag Manager & Google Ads,...
Rating
4.9
feedback
35
chart
#2,348
Reviews Over Time
App Ranking
Time spent using app
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Less than an hour
14%
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Less than a day
26%
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Less than a month
34%
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Less than a year
0%
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More than a year
0%
Reviews Summary
The reviews for the Wixpa GTM app are overwhelmingly positive, with users praising its simplicity and effectiveness in setting up Google Tag Manager, Google Ads, GA4, and other marketing pixels. Users highlight the app's pre-built data layer, seamless integration, and reliable event tracking. The app is commended for making complex tracking setups easy for non-technical users and saving development time. Additionally, the support team receives high praise for their knowledge and professionalism in assisting users with setup and troubleshooting. However, there is one negative review that mentions issues with inaccurate tracking of critical e-commerce events, leading to a decline in sales and campaign performance.
Highlights
Review RSS Feed
All reviews
March 3, 2026
Setting up Wixpa GTM was effortless. The pre-built data layer perfectly tracks GA4 and Pinterest events. It’s a powerful, one-stop solution for flawless, multi-channel store tracking and analytics.
March 3, 2026
We needed a reliable way to manage multiple marketing tags without slowing down our store. Wixpa delivered exactly that. The integration with Checkout Extensibility and server-side tracking is smooth and reliable. Highly recommend for growing Shopify businesses.
March 2, 2026
Wixpa GTM made it incredibly easy to set up Google Ads and GA4 tracking without touching code. Our conversion tracking is now accurate across all ad platforms.
Feb. 27, 2026
This app simplifies tracking across multiple marketing platforms. We connected Google Analytics 4, Google Ads, and other pixels through one dashboard. The pre-built ecommerce events like add-to-cart and purchase tracking make campaign analysis much easier.
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