Optimizely Data Platform
Power your marketing and experimentation with customer data
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#10,205
Shopify
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Reviews Summary
The Optimizely Data Platform app allows ecommerce merchants to leverage their customer data for marketing and experimentation purposes. It enables users to stream ecommerce and website behavior data to create rich customer profiles, activate segments, and conduct targeted experimentation. The app is developed by Optimizely and aims to enhance the buyer journey through data-driven strategies.
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