Mommymakeup review for Zipify Landing Page Builder

Feb. 21, 2018

TL;DR Just buy this app. It will exceed all your expectations. OK -- now the long version... The videos and laundry list of specs for this app are very clear. You don't need me to tell you what it does. I can first tell you what it doesn't do: It doesn't waste your time -- rather, you can build out well defined and proven page layouts in minutes. Literally, minutes. I said I wasn't going to laundry list features -- here are a few super-power-user options ZP provides: 1. open graph data, images. If you're lucky, someone is gonna social share your page. You want an image and page description that YOU control associated with the page. ZP handles og tags perfectly. 2. use your site header/footer -- seriously? yes. flawlessly. 3. the insanely tight integration into shopify PRODUCTS. A product CTA action can link to (here's the laundry list folks): a) a URL b) Add to Cart and load the Cart page c) Add to Cart and stay on the same page d) Add to Cart and direct customer to a specific URL e) the product page f) checkout (with or without a quantity selector) g) another ZP page and that's just the CTA actions for a product. Other CTA buttons offer links to CRM or email subscriptions, etc... 4. Variants. Yes. Very much aware of and tight integration for products with variants. We sell makeup products (lipstick, eyeliner, etc...) and most of our products come in 4-16 colors... and ZP handles this very nicely. 5. PAGES are actual Shopify PAGES. Hosted on your shopify store. And interact and function with all store scripts, apps and other linked services. Your analytics. Your Facebook pixel. Your popups and overlays. Your loyalty program. And if you want to be fancy, you can bring in dedicated scripts too. NOT on a subdomain!! SEO benefits, etc... This is turning into a laundry list... SO are there features or functions that I'd like to see? Sure.... high on my list are store global preferences. If we use the same CTA color for all new buttons, I'd like all new buttons to default to my color -- HOWEVER, ZP as it is remembers your colors so it's a minor thing. I'll update this review when they change this. [EDIT 30-AUG-2017] - using the IMPORT BLOCKS features makes this not all that important. I'd like to see reusable page blocks (user makes a library of common blocks, fully built out, ready to eat). [EDIT 30-AUG-2017] I just learned that WE CAN NOW IMPORT blocks from any saved page! This is incredibly powerful! Wow. I'd like to see alternate images for mobile. A 1200x300px banner looks great on desktop, but I want an alternate image we rendered at 600px square for mobile. I was told this option is coming too. >> [edit] this is possible by making a block and hiding the element for mobile and/or tablet -- so it renders correctly on the target device, but a bit clunky in the design layout to do this. [/edit] Support has been exceptional. This is a professional product supported by a professional team. It's not the cheapest page builder on the market, but it's arguably the tightest integration to Shopify PRODUCTS. IF you sell PRODUCTS on Shopify platform, this tool will save you hours and hours and hours. I will update this review when ZP rolls new features. I know you're gonna go pecking around on my site... and you may not know which pages are built with ZP and which pages are native. That's the point. [EDIT 21-FEB-2018] With the new BOOSTER PAGE features, and new templates, damn this is powerful. #gamechanger ZP becomes part of your digital hub connecting your ESP (Klaviyo) with FB messenger ads (ManyChat) and Amazon coupons too. The "booster page" features are simply insanely powerful. Yes, lots of moving parts. ZP connects the dots.