Healing Blends Global review for ActiveCampaign Email Marketing

March 30, 2020

We migrated from Mailchimp to Active Campaign, especially because of the deep data integration with Shopify. We enjoy several things about this app. 1. It allows us to send the same campaign to multiple lists, and even segment these lists by a number of filtering criteria. 2. We can easily target those who display certain behaviors in the shop (purchasing products, buying more items, abandoning the kart) and tag and nurture them accordingly. 3. The lead scoring for Active Campaign is leaps and bounds better. Last but not the least, we had our own Migration agent help us shift our account and all of its automations from Mailchimp. We have not found anything lacking in Active Campaign.