Happy Code Portugal review for ActiveCampaign Email Marketing

Dec. 31, 2021

We've been using Active Campaign since 2018. It's helped our business immensely by allowing continuous and direct "conversations" with our tens of thousands of leads in a seamless and engaging way. The main advantages we experience with Active Campaign: - strong integration with hundreds of apps or services, allowing us to use the CRM as a hub for communication. This includes e-commerce with Shopify, forms with Typeform, Facebook Leads and Audiences, etc. - easy to learn and use automation process - allowing to create simple rules that impact directly in our customer base, saving us hours of work and additionally guaranteeing timely contact. - the ability to create simple forms, and simple landing pages, perfect for implementing new marketing campaigns all in one place. These are then easily linked to marketing automation campaigns. - it's also easy to segment the leads in all forms and perspectives - which in turn allow for a segmented email automation process with high open rates. All in all we're very satisfiedw with AC and recommend it as an all-in-1 CRM and Marketing Automation tool.