CAPI Facebook Pixel Meta API
Easily Install Facebook and Instagram Pixels for Meta Ads.
Rating
3.2
feedback
40
chart
#4,597
Reviews Over Time
App Ranking
Time spent using app
-
Less than an hour
22%
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Less than a day
10%
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Less than a month
22%
-
Less than a year
40%
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More than a year
0%
Reviews Summary
The reviews for the CAPI (Facebook Pixel / Meta API) app are mixed, with both positive and negative feedback from users. Positive aspects highlighted include improved tracking accuracy, reliable server-side events, clear attribution, smarter optimization, and improved return on ad spend. Users appreciate the thorough documentation and seamless integration options provided by the app. On the other hand, negative themes in the reviews include unexpected charges, lack of pricing transparency, difficulty in obtaining refunds, and issues with customer support responsiveness. Some users felt misled by the pricing structure and expressed frustration with being charged for services they did not request or use. Overall, while some users found the app beneficial for their marketing efforts, others had negative experiences with billing and customer service issues.
Highlights
Review RSS Feed
All reviews
Dec. 6, 2025
Application CAPI (Facebook Pixel / Meta API) – À FUIR ABSOLUMENT J’ai installé cette application alors que je n’avais aucune commande. Dès que j’ai commencé à en recevoir — 3 commandes seulement au mois de novembre — l’application m’a automatiquement fait passer au niveau 1, sans aucune notification, et a commencé à me facturer 23 € par commande. Résultat : les factures se sont accumulées et, une fois le montant atteint 71,17 €, Shopify m’a prélevé directement pour le compte de l’application CAPI. Le pire ? Je n’ai rien reçu en échange. Aucune fonctionnalité utile, aucun service rendu. Rien. J’ai passé des heures dans leur chat support, où ils se renvoient la balle avec Shopify. Au final, ils m’ont remboursé seulement 16 €, alors qu’ils m’ont facturé plus de 71 € pour 3 commandes. Pourtant, leur offre indique clairement : 27 $ par mois jusqu’à 25 commandes. Moi, j’en ai eu 3, et ils m’ont facturé 71,17 €. C’est totalement abusif. Ensuite, ils m’ont demandé de désinstaller l’application (car cela supprime l’historique du chat). Ils m’ont même donné une fausse adresse mail pour les contacter : j’ai reçu une notification indiquant que l’adresse n’existe pas. Ce n’est pas une erreur de saisie : ils m’ont bel et bien donné un faux contact. C’est clairement une stratégie pour faire disparaître le problème. Leur pixel ne sert à rien, aucune valeur ajoutée. Les analyses de Shopify sont un peu moins précises, certes, mais elles sont gratuites, honnêtes, et surtout elles fonctionnent. Ne téléchargez pas cette application. Ce sont de vrais escrocs. Une bande de voleurs. Je suis honnêtement à deux doigts d’aller porter plainte. À fuir absolument.
Hi there, Thank you for reaching out. We’ve already processed the $20 partial refund as a courtesy. After reviewing your account, the remaining invoices are valid as they were triggered by reinstalling a paid app and by orders placed outside your billing cycle. As per Shopify’s billing guidelines, merchants are responsible for reviewing the app’s pricing and policy before installation. Since a negative review was submitted while we were still assisting and assessing your request, we will not be making any further adjustments. Proceeding beyond this point without valid grounds would fall under a Shopify policy violation. Thank you for your feedback. If you need clarification regarding the billing policy, I’m here to help.
Nov. 19, 2025
he CAPI and Facebook Pixel Meta API have been game-changers for our marketing stack. Since implementing them, we’ve seen dramatically improved tracking accuracy, even with browser restrictions and ad blockers. The server-side events are incredibly reliable, and the integration options make it easy to tailor everything to our specific setup. What I love most is the added visibility into the customer journey—attribution is clearer, optimization is smarter, and our ROAS has noticeably improved. Meta has done a fantastic job providing thorough documentation and robust tools that work seamlessly together. If you’re serious about scaling your campaigns and want dependable, privacy-centric tracking, the CAPI + Pixel combo is absolutely worth it. Highly recommended!
Oct. 16, 2025
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