Izzie Publishing review for CAPI Facebook Pixel Meta API
June 19, 2025
I’ve been using this app since October 2024 and unfortunately, I cannot recommend it. This review isn’t meant to be harsh, but it's important to be transparent for the sake of other business owners. The main issue I had was with the lack of pricing transparency. I would have never kept this app if I had known it was going to cost $250/month just to run a Meta Pixel. I didn’t use any of the advanced features — I just needed basic pixel tracking. The $250 charge came unexpectedly, and I only found out about it when my performance started dropping and I checked Meta Events Manager, which showed no active pixel on my website — even though I was paying for this app to manage it. When I contacted support, I explained that $250/month wasn’t fair for what I was using. Only then did they offer me a $27/month plan — but only after I pushed the issue. I appreciated that gesture, but a month later, I was told I’d still be charged the full amount due to a “Shopify regulation.” If I hadn’t followed up, I never would’ve known. I kept the app longer than I should have because I had collected 6+ months of pixel data, and I was afraid to lose it. But in the end, it just wasn’t worth it. You don’t need this app to use Meta Pixel — it’s completely free to set up via Shopify’s official Facebook & Instagram integration, which also includes Conversion API. This app adds unnecessary cost and complexity, especially with tiered pricing that makes it unsuitable for scaling. I’m sharing this because I wish I had known all this earlier. I don’t think the app is malicious, but the experience was frustrating and costly.
To clarify for transparency: our pricing was updated earlier this year after significant improvements to the app, and this change was reviewed and approved by Shopify. You were notified of the update and still received a full refund in May and an additional $200 refund in June — well beyond what’s typically offered. We also completed a full review of your account. While the homepage pixel didn’t visibly show, events were still submitted properly, and performance was not affected. We shared these findings in detail. We take feedback seriously, but we also want to make fellow developers and merchants aware that this store repeatedly requested refunds after services were delivered and confirmed working. We have reported this case to Shopify, along with all supporting documentation. Thank you again, and we wish you the best in your future business.
Easily Install Facebook and Instagram Pixels for Meta Ads.