Yoder Leather Company review for Adwisely: Meta Ads, Google Ads

Aug. 5, 2019

I used the old version of retarget app for a long time on our site. It worked smoothly and was well worth it. But the new version has been charging us more in ad spend and lowering our ROI dramatically. Facebook is now hitting the full budget each day where before changing it only needed a fraction of it to get results. I believe this is due to the campaigns all resetting which I was assured wouldn't happen. But all the historical data is gone and created new campaign in facebook. With any luck the facebook campaign will optimize over time and improve ROI but I was told that historical data wouldn't be lost which is very disappointing. The way the app is set up now anybody could just use facebook business manager directly and avoid paying a monthly fee to retargetapp. All they are doing now is just automating a retargeting campaign that anybody could set up in 10 minutes with a google search. I'd be surprised if you couldn't reach out to facebook support to set it up for you for free and save a monthly app fee. Ad spend all goes to facebook anyway.