Duckfeet Australia review for Analyzify (GA4 & Ads Tracking)

April 13, 2025

Multiple implementation issues severely impacted our business As the owner of several Shopify brand stores, I need to share our concerning experience with Analyzify. Despite working with their support team over several months, we encountered persistent technical issues that significantly impacted our business: Conflicting GA4 Properties: The app configured multiple GA4 properties simultaneously, leading to quadruplicate tracking and corrupted analytics data. Screenshots from the Analyzify interface confirmed at least 4 separate properties active for one store. Inconsistent Implementation Methods: Events were configured through contradictory methods (App Embed vs Customer Events), causing the same events to be tracked through multiple mechanisms. Business Impact: This led to Google Ads disapprovals, unreliable conversion data, and significant revenue loss from non-functioning campaigns. Support Response: Despite extensive communication with support from October 2024 through April 2025, these issues were never properly resolved. In January 2025, we received confirmation that "validation process has been successfully completed" despite ongoing issues clearly visible in their interface. Partner Program: I notice they've recently launched a partner program, which seems to acknowledge the complexity of properly configuring their application. This timing is telling - if even Analyzify struggles to properly configure their own application (as our experience suggests), merchants should be wary. If you're considering this app, I strongly recommend ensuring you have technical expertise available to verify the implementation conducted by the Analyzify team and/or any of their partners. Better still, consider staying as close as you can to the native Shopify solution instead. The implementation issues we experienced resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting - costs no business can afford.