A Farley Country Attire review for BeProfit ‑ Profit Analytics

Jan. 7, 2026

Misleading profit reporting – only counts ad spend it can attribute Installed BeProfit on trial and immediately found a major flaw. Despite being fully connected to our Google Ads account, it only imported ~15% of our actual Google Ads spend. Live chat confirmed this is by design — BeProfit only “counts” ad spend that can be attributed via UTMs / converted traffic, and ignores the rest of the spend entirely. This massively inflates profit figures and makes the dashboard commercially unusable for any serious Google Ads advertiser (especially Performance Max / feed-based ecommerce). A profit tool must always show total ad spend, even if attribution is imperfect. Hiding spend because it can’t be matched is misleading. Wasted half a day setting this up. Would not recommend.